1. Be Authentic
Your business needs to be sincere. Use the real people, products & services of your business to sell an authentic you. You and the people at your company are far more interesting than the models in generic stock imagery. Being real makes you shine even brighter in an age of fakery.
“Marketing is becoming increasingly personal, and this trend will keep going as we move into the new year. No longer will stock images, generic nurturing campaigns or impersonal calls to action convince consumers. In order to succeed, you’ll have to provide high-value and personalized content every step of the way.” – Harrison Doan, director of analytics at Saatva.
Increasingly customers are seeking out authenticity in their daily lives. Whether this is through experiences, their lifestyle or in the brands in which they invest. Stock imagery can be seen as a cheap quick fix, and that is exactly what today’s customers see!
“Humanize your brand: … People like to connect with other people, so sharing photos of your staff on Instagram can also go a long way toward humanizing your brand. Consider bringing your audience into the fold by sharing photos of a different employee once a week, and using the caption area to describe what role he or she plays in your business. You can also take photos and videos of staff having fun at company retreats, meetings, or other events to illustrate the positive influence your company has on their lives outside of the office. “ Arnie Kuenn, Visual Content Marketing on 3 Major Networks: Ideas and Inspiration
2. Valuable investment
Unique professional photography for your business provides an extremely valuable and versatile investment and asset. Used online, they make your website infinitely more engaging. They can also be used to build your brand on social media, including Instagram, Pinterest, Facebook, Twitter, Pinterest, and LinkedIn. Your email newsletters, blog posts and online articles will also benefit from using these photos you have commissioned. Photos are also invaluable for producing brochures and promotional materials.
3. Present a professional brand
Customers now have even more choice than ever. Clear and creative photography and content demonstrate the credibility of your company and will result in customers trusting your brand as authentic and one they want to support. Low quality, amateurish photos reflect poorly on a business. After all, if you’re cutting corners & costs on your photography, what else are you potentially skimping on? Be vocal about your brand values and physically and financially demonstrate your commitment to it.
4. Be ready to adapt to the changes in 2019
This coming year will see many changes in the UK that will undoubtedly affect every business – Brexit, changing shopper behaviour, new trends etc. Fresh and unique professional photography will help you adapt to and make the most of the opportunities these changes will bring.
5. Be shareable
Using professionally taken photos alongside your social posts makes them far more likely to be engaged by your target audiences. They will be more inclined to share, like and retweet your content. Helping to grow your brand organically and reach more potential customers. Ask yourself if you would share any of the content you create for your business.